New Potato Technologies

Taking Your Product From Napkin To Shelf

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About the firm

New Potato Technologies is a Wilmington, North Carolina product development and engineering practice founded in 1986. It provides end-to-end product development services including electrical engineering, embedded systems, firmware design, software and cloud engineering, mechanical engineering, prototyping, and manufacturing support. It operates state-of-the-art on-site machinery and testing facilities, assisting clients from initial napkin concepts to final production.

Established
1986
Firm type
Electrical Engineering · Mechanical Engineering · Software Engineering

Capabilities

Electrical and Mechanical Engineering

Service website

Focuses on the synergy of electrical and mechanical engineering for product development, integrating hardware and software components. This practice utilizes advanced CAD tools for precision component design, layout, and thermal management.

  • Circuit Board Design

    Layout and engineering of printed circuit boards for product development programs.

  • Embedded Systems Integration

    Uniting hardware components with custom microcontrollers and software interfaces.

  • Camera, Audio, and Sensor Integration

    Incorporating sensory peripherals, speakers, and cameras into smart hardware.

  • Mechanical Systems Integration

    Developing robust physical components using advanced CAD orchestration and thermal management.

  • Power, RF, and FPGA Engineering

    Designing power delivery networks, radio frequency antennas, and custom field-programmable arrays.

Embedded Systems and Firmware

Service website

Focuses on custom firmware and embedded systems solutions to drive advanced hardware products. This practice develops real-time operating systems and integrates them with hardware across diverse microcontroller architectures, ensuring robust testing and validation.

  • Real-Time Operating Systems

    Developing and implementing low-latency operating environments for deterministic hardware control.

  • Firmware Engineering

    Writing custom low-level code to optimize execution across varied microcontroller architectures.

  • Security Integration

    Protecting hardware and connected data through cryptographic and secure firmware implementation.

  • Wireless Protocols

    Implementing connectivity standards such as Bluetooth, Wi-Fi, and custom RF communication protocols.

  • Smart Device Integration

    Enabling physical devices to connect and communicate within internet-of-things environments.

Cloud Services

Service website

Delivers comprehensive software and mobile development to create intuitive, scalable user experiences. This division builds robust solutions that empower organizations to thrive in the digital landscape, backed by streamlined testing and deployment environments.

  • iOS and Android App Development

    Building native mobile applications that interface seamlessly with connected consumer hardware.

  • Software Engineering

    Designing custom logic, database backends, and operational software structures.

  • Machine Learning

    Developing intelligent algorithms to process sensor data and power smart automated features.

  • Cloud Infrastructure

    Establishing secure, scalable, and responsive hosting environments for IoT backend systems.

  • App and Web Design

    Creating interactive interfaces that visually convey information and optimize user interaction.

Prototyping and Testing

Service website

Utilizes advanced tools and meticulous evaluation methodologies to validate products from initial concept to physical form. This practice employs 3D printing and CAD software to construct detailed models alongside comprehensive regulatory and stress testing.

  • 3D Printing

    Utilizing resin and SLS additive manufacturing to produce functional parts and intricate prototypes.

  • CAD Modeling

    Constructing detailed digital three-dimensional blueprints for physical fabrication.

  • ESD Testing

    Simulating electrostatic discharge events to verify hardware resilience and shield internal components.

  • FCC and EMC Testing

    Validating electronic devices against electromagnetic compatibility and radio frequency emissions standards.

  • Industrial and Identity Design

    Designing the physical form, materials, and ergonomics of electronic consumer goods.

Manufacturing Services

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Guides physical products through the transition from finalized design to full-scale production. This service manages partner vetting, cost analysis, and rigorous quality inspection protocols to ensure production alignment with market standards.

  • Design for Manufacturing

    Reviewing assembly steps and material selections to optimize yield and ease of production.

  • Manufacturer Vetting

    Evaluating global production partners for quality standards, scale capability, and cost efficiency.

  • Part Costing

    Analyzing component pricing and manufacturing labor to determine exact product cost structures.

  • Sample Testing and Inspection

    Evaluating initial manufacturing runs to verify quality and adherence to engineering specifications.

Design and Branding

Service website

Combines digital interfaces and physical aesthetics to establish cohesive product identities. This discipline covers physical packaging, brand guidelines, and visual graphics to ensure a consistent customer experience across all touchpoints.

  • App UI Design

    Designing beautiful, intuitive interfaces tailored to unique application workflows and user journeys.

  • Packaging and Industrial Design

    Developing protective and aesthetically striking containers that improve the out-of-box experience.

  • Brand Identity

    Crafting cohesive visual styles, logos, and guidelines that establish a recognizable market presence.

  • Website Design

    Building responsive online portals that highlight product capabilities and drive user conversions.

Industries

Consumer Products · Software · Manufacturing · Medical Devices · Automation & Controls

Projects

Honeywell Air Purifier

Consumer Products · Client: Honeywell

Project details

Product development involving connected technology, embedded systems, mechanical systems, firmware engineering, and FCC/EMC testing.

Lululemon Smart Mirror

Consumer Products · Client: Lululemon

Project details

Product engineering and development for an interactive smart mirror, incorporating UX/UI design, software engineering, wireless protocols, and electrical engineering.

OXO Adjustable Kettle

Consumer Products · Client: OXO

Project details

Product design and engineering for an adjustable temperature kettle, utilizing mechanical engineering, electrical engineering, rapid prototyping, and thermal and stress testing.

Braun ThermoScan 7

Medical Devices · Client: Braun

Project details

Development of a premium digital ear thermometer, utilizing sensor integration, custom software engineering, embedded systems, and industrial design.

New Potato Technologies - Engineering Firms