GreenGen (Green Generation Solutions, LLC)

Greener Buildings. Greater Profits.

Website

About the firm

GreenGen partners with owners, investors, and operators across the built environment to deliver sustainability strategies and decarbonization solutions that generate measurable financial returns. It combines engineering, real estate, capital markets, and technology expertise to help clients transition commercial, industrial, residential, data center, and public-sector portfolios to low-carbon, high-performance operations. Operating globally, the practice has a presence across the Americas, Europe, and Asia-Pacific.

Established
2011
Firm type
Environmental Engineering · Owner's Engineer

Credentials

WELL AP · GRESB AP · Certified Energy Manager (CEM) · Building Energy Modeling Professional (BEMP) · Certified Commissioning Professional (CCP) · Project Management Professional (PMP) · Professional Engineer (PE)

People

Bradford H. DockserChief Executive Officer, Co-Founder

Debra Malkin DockserPresident, Co-Founder

Ric SanDovalExecutive Vice President and Chief Operating Officer, Co-Founder

Amir MortazaviDirector, Systems Engineering + Artificial Intelligence

Mandy LamChief Financial Officer

Mark KrogVice President, Public Sector

Robert ThompsonDirector, Europe

Col. Rick Gonder (USA Retired)Senior Advisor

Capabilities

Sustainability Strategy

Developing comprehensive roadmaps to align long-term environmental targets with robust commercial performance, helping stakeholders transform their vision into actionable investment plans.

  • Regulatory Compliance Advisory

    Assisting owners in meeting evolving regional and global sustainability standards to mitigate regulatory and financial risks.

  • Net Zero Pathway Development

    Establishing realistic carbon reduction targets and milestones that maximize return on investment.

  • ESG Program Management

    Integrating sustainable frameworks across operations to drive stakeholder value and increase organizational alignment.

  • Climate Resilience Assessment

    Identifying and mitigating physical risks to protect real estate assets against environmental damages, disruptions, and long-term liabilities.

  • Sustainability Workshops and Training

    Providing specialized educational programs to enhance internal team expertise and build alignment for green initiatives.

Portfolio Solutions

Applying programmatic approaches tailored to specific real estate asset mixes, investment strategies, and diverse geographic requirements to unlock scalable efficiency.

  • Assessment and Benchmarking

    Evaluating property performance against industry standards to establish baselines and identify efficiency opportunities.

  • Data Capture and Visualization

    Consolidating utility and operational data into clear visual formats to enable informed, portfolio-wide decision-making.

  • Reporting and Disclosure

    Streamlining the collection and reporting of ESG metrics to meet external investor expectations and regulatory disclosures.

Asset Solutions

Optimizing building systems and on-site operations to elevate energy performance, reduce carbon emissions, and enhance occupant wellness.

  • Energy Audits

    Analyzing individual building energy consumption to identify targeted cost and resource savings.

  • Green Building Certifications

    Guiding properties through recognized certification pathways such as BREEAM, WELL, and GRESB to validate environmental achievement.

  • Energy Efficiency Retrofits

    Upgrading legacy building infrastructure, lighting, and mechanical systems to achieve immediate operating cost reductions.

  • Pre-Acquisition and Sale Preparation

    Performing environmental and energy due diligence during real estate transactions to safeguard property value.

  • Energy Supply Procurement

    Structuring power purchasing agreements and sourcing energy supplies to lower utility costs and reduce scope emissions.

  • Renewable Energy Integration

    Planning on-site solar, wind, or other alternative power systems to bolster resilience and advance decarbonization.

  • Electrification and Metering

    Transitioning mechanical infrastructure away from fossil fuels while installing smart meters for precise tracking.

  • Retro-Commissioning

    Fine-tuning existing building controls and mechanical systems to restore optimal operational performance.

  • Tenant Engagement Programs

    Collaborating with building occupants to drive behavioral changes and align operational sustainability goals.

Turnkey Implementation

Executing complex decarbonization and engineering projects from start to finish to ensure alignment with design intent and guaranteed outcomes.

  • Sustainable Design and Engineering

    Developing technical blueprints and system specifications tailored to low-carbon operations.

  • Turnkey Construction Services

    Managing physical installation and structural retrofits with complete ownership over the construction schedule and quality.

  • Strategic Procurement

    Sourcing highly efficient equipment, materials, and specialized vendor services at competitive rates.

  • Project Management and Commissioning

    Oversight of implementation timelines, vendor coordination, and rigorous testing of newly installed systems.

  • Measurement and Verification

    Applying standardized protocols to continuously track and verify post-installation energy savings.

Project Financing

Structuring creative funding mechanisms to support capital improvement projects and accelerate the energy transition.

  • Rebates and Grants Advisory

    Identifying and securing municipal, state, and federal incentives to reduce upfront project capital.

  • Tax Credit Optimization

    Navigating complex tax regulations to capture available financial benefits for renewable energy and efficiency investments.

  • Green Finance Advisory

    Leveraging green bonds, energy performance contracts, and specialized commercial real estate lending tools.

Industries

Commercial · Residential · Industrial · Government · Data Centers

Projects

EQT Real Estate BREEAM Certification

United States · Industrial · 2026 · Client: EQT Real Estate

Project details

GreenGen partnered with EQT Real Estate to achieve BREEAM certification across 62 U.S. industrial assets.

FirstKey Homes GRESB Implementation

United States · Residential · 2026 · Client: FirstKey Homes

Project details

FirstKey Homes partnered with GreenGen to leverage GRESB as a tool to guide sustainability strategy, improve operations, and deliver portfolio-wide reporting.

Global Real Estate Advisor Net Zero Program

Global · Commercial

Project details

A global real estate advisor with assets across 13 cities and 3 continents collaborated with GreenGen to deliver a portfolio-wide decarbonization program.

LED Retrofits for Global Real Estate Investment Group

Global · Commercial

Project details

GreenGen completed turnkey LED lighting retrofits across 130 properties for a global real estate investment group, delivering $3.3 million in annual energy savings within a single year.