LEGO SMART Play Collaboration
Consumer Products · 2026 · Client: LEGO Group
Project details
The LEGO Group's Creative Play Lab developed LEGO SMART Play in collaboration with Cambridge Consultants, with manufacturing by JABIL.

The deep tech powerhouse of Capgemini
Cambridge Consultants Inc. is the Boston-based U.S. company within Cambridge Consultants, Capgemini's deep-tech innovation practice. Cambridge Consultants provides product development, design engineering, professional technical services, deep-tech strategy, wireless and RF engineering, connected-device development, AI and data analytics, advanced computing, biotechnology, quantum, sustainability, and custom communications-system work for clients developing new products, services, and technologies.
Richard TraherneCEO
Cambridge Consultants creates new-to-the-world technology, services, and products using first-principle science, technology, engineering, design, and product-development services.
Product-development work includes design engineering services, professional technical services, and product technical support services.
Deep-tech work combines first-principle science, technology, and engineering to create defensible new products and business capabilities.
Capability areas include AI, biotechnology, quantum, advanced computing, sustainability, 5G and wireless connectivity, and digital transformation.
Cambridge Consultants develops high-performance wireless systems, advanced private cellular networks, smart connected devices, digital beamforming, and next-generation physical-layer technologies.
Wireless teams design, simulate, build, and test custom communications systems across terrestrial and non-terrestrial networks.
Radio-systems work covers RF engineering, electromagnetic compatibility, simultaneous cellular, Wi-Fi, Bluetooth, antenna, radio-electronics, ASIC, and digital signal-processing tradeoffs.
Cambridge Consultants provides antenna simulation, design, and testing using high-performance electromagnetic chambers and a custom anechoic test chamber.
Cambridge Consultants creates connected devices and intelligent systems for regulated and demanding markets, using expertise in AI, advanced computing, wireless connectivity, sensors, and device performance tradeoffs.
Device work includes high-performance connected products that sense the world around them and enable new applications.
The anechoic chamber page describes RF performance work for smart implants, implanted telemetry, connected drug-delivery devices, and wearables.
Complementary AI capabilities support challenging layer-one and digital-beamforming applications.
Cambridge Consultants advises clients on technology impact, users, business cases, regulation, corporate strategy, operations strategy, and market-winning deep-tech opportunities.
Advisory services combine technical insight, commercial insight, market experience, and technology strategy without being tied to a specific vendor, standard, or operator.
Industry work spans aerospace, agritech, consumer products, defense and security, energy, life sciences, medical devices, pharmaceuticals, logistics, semiconductors, smart infrastructure, and telecommunications.
Telecommunications · Electronics · Software · Consumer Products · Medical Devices · Life Sciences · Pharmaceutical · Aerospace · Defense · Semiconductors · Infrastructure · Manufacturing
Consumer Products · 2026 · Client: LEGO Group
The LEGO Group's Creative Play Lab developed LEGO SMART Play in collaboration with Cambridge Consultants, with manufacturing by JABIL.